Founded in 2020 during the Covid-19 lockdown when in person shopping was not a possibility and the online ordering of gifts reached an all-time high, Immortal Fleur’s founders Alec and Erik came up with a plan. After buying flowers for their partners and loved ones, they realized that roses, although a timeless, classic gift, lost their beauty as they withered and died.

Spending money on gifts that wilt and fade away seemed like a poor choice. When they discovered a technique used to preserve these perfect blooms, Alec and Erik were inspired to create hand-crafted arrangements that embody beauty and remain in their natural, majestic state for over a year. No fading, no drooping- Immortal Fleur provides the perfect arrangement that looks as good month after month as it looked the day it was received.